Friday, January 30, 2009

Burning Man Meets Recruiting

Recruitfest is on and it's going down in Vegas this year!  I haven't been to one yet but I know Jason Davis and the first thing that comes to mind is Burning Man meets recruiting.  

I do know that the seed of Recruitfest was born from Jeff Hunters Talentunconference.  This was a grassroots gathering of recruiting professionals and leaders.  Instead of traditional presentations the focus was on learning organically from one another.  Jeff hosted the event at Electronic Arts.  If you ever get a chance to tour their facility you'll find that it definitely stimulates the right side of the brain, and so did this event.  Traditional thinking and old paradigms were thrown out and many new, innovative ideas were born.

Jason has evolved this concept with Recruitfest.  It's a smaller, more intimate conference but from what I hear it tends to attract some of the industries die hards as well as newcomers that want to learn, share and push the boundaries of our field.  

I had the honor of being invited to facilitate one of the sessions at Recruitfest.  I couldn't be more thrilled.  This setting allows me to learn and grow as much as it allows me to share.  Brand building has been a major focus and passion of mine and I'll be leading a session on how to leverage it's power for recruiting.  Some of the ideas I'm thinking about are:
  • Reverse Engineering Product Marketing to Build Powerful Recruitment Advertising Campaigns.
  • Recruitment Market Segmentation--Doing it the Marketing Pros Way
  • Understanding Difference in Kind versus Difference in Degree
  • And....?????
If you are intrigued by the event I highly recommend you check it out.  Just click on Recruitfest if you want to learn more or register for the event.  

I hope to see you there!  

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