I knew adidas had a culture built around sport and living the brand but I never realized how deep this passion ran. It's pervasive everywhere you turn at adidas. At lunchtime the halls are empty and the building becomes quiet. The steets, the fields, the courts, the fitness center, the trails are teaming with adidas employees though. One guy on my team runs six miles at lunch, showers, eats and is back at his desk within an hour. One girl bikes 28 miles into work and often swims or jogs after work. These aren't the exceptions either, they are the norm. The organization stands for team, for healthy lifestyle and for helping people win. We even look at how sport can assisant in humanitarian efforts.
So what do you ask is the Red Ball Movement? This is a movement supported by the Adi Dassler Fund to support the international humanitarian organization Right to Play. The Adi Dassler Fund was founded to support organizations that connect children with coaches who teach life values in addition to sport. When you purchase a red mini ball you will be able to support the Right To Play organization. They are cool little red soccer balls--I bought two of them for my kids and they loved them.
If you want to support the organization go to any adidas retail store and you can't miss them!
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