Tuesday, June 07, 2005

Book Tag

I’ve been book tagged! That Canadian Headhunter is up to it again. I do think it’s interesting to get a sense of what people read so I’m going to play along here. I’m not going to tag five bloggers though, only three. I will however share five reads:

  • Tipping Point By Malcolm Gladwell. This book is about viral marketing, rules of epidemics and how they spread and what makes for a sticky campaign. It also explores people that are natural connectors. They have hundreds of contacts and they are key in the spread of epidemic campaigns. It’s a very interesting book!
  • Trusted Advisor by David Maister. This is the ultimate client relationship book. I highly recommend this if you are in a client management role. Feel free to read my rant below about consulting…
  • DaVinci Code by Dan Brown. I don’t think this one needs explanation. I have to say though that I rarely read Fiction. It just doesn’t do much for me. I absolutely loved this book though. I could not put it down. The fact that this was based on part fact made it more interesting.
  • Tuesday’s with Morrie by Mitch Albom. I know, I know…half the world has this one on their list. This book is truly amazing though. I haven’t read it in a while but I should read it again. It truly makes you re-think how you are living your life.
  • Fall of Advertising and the Rise of PR by Al Ries, Laura Ries. This is an excellent book about the power of PR. I’m in the industry so I read it, however, I would recommend this for anybody. Most people don’t truly understand what PR is. This book will explain it!

    Okay….I’m going to tag:

    Bill Zolna
    Dan Miller
    Thad Peterson

    You’re it!


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